SEN CITY APPAREL

CLIENT

Vincent Senegar

Project

Tank Top Promo

Year

2021

LOCATION

Montgomery, AL

SEN CITY APPAREL

Vincent, who founded Sen City Apparel in Alabama, needed a logo that would connect with his potential online shoppers' urban style and stay true to himself. Our solution was using graffiti-style design mixed with edgy typography that perfectly represented Vincent's original idea.

We utilized the same urban style to build Vincent's website. We chose bright Yellow and Orange colors placed on a white backdrop, which drew visitors' eyes immediately because of its brightness in contrast with their surroundings. The seamless online store page made it easy for them to jump back and forth between pages or just stay there admiring our work!

Tank Top Promo

After gaining success from our previous efforts, Vincent asked us to create a promo video for his new line of tank tops. We went back and forth on the best concept but ended up settling on one idea in particular that we felt was perfect for Sen City Apparel's branding strategy: fast-paced intro centered around each object popping out at you while transitioning. It offers a sleek feel with raw footage which helps build their brand identity as they continue to grow.

Tank Top Promo

Gallery

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