, pub-9309777685902732, DIRECT, f08c47fec0942fa0, pub-9309777685902732, DIRECT, f08c47fec0942fa0
top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

W.I.S.E & Black Trade Co.

Project Type



April 2023


2023 - Current

Project type

Website, logo, merch design, and marketing materials


Creative Director


Atlanta, GA

Client: W.I.S.E & Black Trade Co.

Industry: Fashion and Apparel

Services Provided: Branding, Apparel Design, Logo Creation, Marketing Material Design

Project Description:

At Thiink Media Graphics, we pride ourselves on crafting unique narratives through design, bringing stories to life that resonate with audiences and foster a deeper connection to heritage and culture. Our latest project for W.I.S.E & Black Trade Co. has been an inspiring journey into the world of fashion, infused with a rich tapestry of cultural heritage and artistry.

Concept and Inspiration:

Inspired by the mission to illuminate new and exciting narratives that cast Africans and African Americans in a positive and empowering light, our design strategy was deeply rooted in historical richness and cultural significance. The client's desire to intertwine African and African American symbolism with the energetic and rebellious spirit of punk rock, alongside authentic 16th-century historical elements, guided our creative process. This fusion aimed to not only captivate but also educate, allowing wearers to don garments that speak volumes of untold stories and pride in ancestry.

Design Process:

The design journey began with an extensive research phase, diving into African and African American art, history, and symbolism. This foundational work enabled us to accurately and respectfully represent the rich cultural heritage while infusing it with the vibrant, defiant edge of punk rock aesthetics. The result was a distinctive logo that symbolizes unity, strength, and a rich cultural lineage, standing as a beacon for the brand's ethos.

For the apparel and merchandise, each piece was meticulously designed to be more than just clothing; they are wearable pieces of art that narrate tales of valor, resilience, and elegance. By blending traditional patterns with modern design techniques, we created a collection that is both timeless and edgy, appealing to a wide audience who values quality, design, and heritage.

Marketing Materials:

Understanding the importance of cohesive and impactful brand communication, our team also developed a suite of marketing materials that echo the brand's core values and design ethos. From sophisticated packaging to engaging online content, every touchpoint with the customer was carefully considered to enhance the brand experience and solidify W.I.S.E & Black Trade Co.'s position in the market.


The collaboration between Thiink Media Graphics and W.I.S.E & Black Trade Co. has resulted in a stunning collection that not only highlights the beauty and depth of African and African American cultures but also sets a new standard for storytelling through fashion. The project has been a testament to our commitment to innovative design and meaningful narratives, reinforcing our position as a design agency that transcends traditional boundaries to create truly impactful work.

We are honored to have played a part in bringing W.I.S.E & Black Trade Co.'s vision to life, crafting a brand and a collection that celebrates history, art, and the indomitable spirit of cultures that have shaped our world. This project has been a remarkable journey of discovery, creativity, and collaboration, and we look forward to the continued success of W.I.S.E & Black Trade Co. as they inspire and empower through their exquisite fashion and storytelling.

bottom of page