Updated: Oct 5, 2022
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Moreover, it is easier for us to remember something if it is accompanied by an image.
Graphic design is the one thing that could entirely change the game. For companies, regular people, and institutions, graphic design can be the one element that changes how these are all perceived. Creating a corporate identity for a business or coming with a new design for a school could potentially set new standards. When done right, graphic design can have a profound impact on society.
The Power of First Impressions
A lot can be said about first impressions. They’re not always accurate but they definitely matter. When people see your company’s logo for the first time, they will already have formed an opinion about it. If it looks professional, they will think that your company is reliable. If it looks modern, they will think that you are up-to-date with the latest trends. If it looks creative, they might think that your company is innovative. All of these qualities will influence their decision to do business with you or not.
First impressions also apply to school logos and designs. A carefully crafted image could make parents want to send their kids to that particular school. It could also make students feel proud to belong to that institution and wear its colors.
Communicating Through Design
Aside from creating first impressions, graphic design can also be used as a communication tool. Good graphic designers know how to use shapes, colors, and images to deliver a message effectively. This is why political campaigns use visual elements extensively – because they know that this is what gets people’s attention.
In recent years, we have seen more and more companies using this tactic as well. Ben & Jerry’s is one example of a brand that uses its packaging design to communicate its values to consumers. The ice cream brand advocates for social justice issues such as marriage equality and racial equality through its products’ designs. Another example is Tostitos, which created a bag of chips that turns red when you’ve had too much alcohol –to raise awareness about drunk driving during Super Bowl parties. These are just some of the ways in which brands use design to communicate their beliefs and advocacies to the public.
Graphic design plays a significant role in our society today – perhaps even more so than we realize. It has the power to create first impressions, communicate messages effectively, and even advocate for social causes.. As consumers and citizens, it is important for us to be aware of the impact of visual elements in our everyday lives.
Hopefully, this article has given you a better understanding of how graphic design affects society as a whole.